In a saturated market, it is quite a challenge for businesses to stay competitive, especially small businesses. That is why many business owners rely on different software solutions which will help them meet their objectives more effectively.
Marketing automation platforms became popular and widely used due to their numerous benefits. They are designed to help you create email marketing sequences which are pre-programmed so they don’t require any manual work whatsoever, so many business owners see them as one of the best tools for creating effective marketing campaigns.
However, due to the increasing number of software companies that offer these powerful platforms, it is quite difficult to determine which choice would be the best one to suit all of your business preferences. That is why we have made a list of some of the best marketing automation platforms for 2018, which you cannot go wrong with!
The marketing automation platform offered by Bpm’online is a cloud-based customer relationship management software system which enables you to easily manage otherwise rather complex multi-channel communication, and greatly streamline all of your marketing activities such as lead management.
This platform offers features such as collaboration tools, lead management, event management, business process management, system designer, and many others which are guaranteed to help you excel at your marketing campaign. For more information about this powerful solution, be sure to visit https://www.bpmonline.com/crm/marketing-automation-platform.
MailChimp is another popular marketing automation platform which is suitable for both small and large companies, as well as the ecommerce businesses. This platform enables you to easily design your email marketing campaign free of charge, and it has features such as A/B testing, event-triggered email, auto-responders, image library, analytics and reporting, and template management.
The main goal of marketing software designed by HubSpot is to help your business get more recognition by driving more traffic to your company’s website and by leveraging Facebook, Twitter, Instagram, and other social media platforms.
The features of their solution include: channel management, lead nurturing and scoring, segmentation, search and social marketing, landing pages, and website visitor tracking.
GetResponse marketing automation provides you with a drag-and-drop creator which allows you to create scalable workflows, track your visitors’ behaviors, and prevent abandoned cart scenarios. It offers channel management, lead scoring and nurturing, website visitor tracking, segmentation, and web forms.
Infusionsoft is another cloud-based solution suitable for both marketing and sales. Their platform is a centralized system for marketing automation, customer relationship management, and e-commerce, and it incorporates all of the common features such as social marketing, channel management, website visitor tracking, etc.
All of the aforementioned 5 solutions are among the best marketing automation platforms on the market right now. However, before you make your purchase decision, it is important to do a detailed research and determine what your exact goals are.
It is needless to say that the price plays a great role whenever you decide to invest your money in some new technological solution, but that doesn’t mean that the cheapest option will turn out to be the best.
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